Creative Director

Creative Direction • Visual Storytelling • Event Planning

Alongside photography, I have experience creatively directing photo shoots, organising and facilitating events, and building multiple creative businesses from the ground up. My work naturally blends creativity, visual storytelling, organisation and big-picture vision — from developing concepts and mood direction through to styling, shoot coordination, brand aesthetics, marketing ideas and creating cohesive experiences that connect emotionally with people.

I have experience in location scouting, model and talent scouting, coordinating photographers and videographers, sourcing creatives and collaborators, building brand partnerships, and bringing together all the visual elements needed to create a cohesive and elevated final result. I also create mood boards, visual concepts and campaign direction that help bring a brand, shoot or event vision to life in a way that feels intentional, artistic and emotionally connected.

Having built and managed multiple creative businesses myself, I understand both the creative and practical side of bringing ideas into reality. My strength lies in being able to see the full vision — creatively, emotionally and strategically — while also managing the details and flow needed to execute it successfully. ✨